In a September 2012 blog post, Mike Elgan of Computerworld wrote about the "rise of the social picture gadget." He cited the explosion of Pinterest — which is driven almost entirely by images — as only one example of how pictures are the most social media of all. Further proof of the primacy of pictures is Facebook's purchase of photo-sharing app Instagram for $1 billion [source: Elgan]. A picture, after all, is worth 1,000 words, which is a lot more generous than Twitter's 140 characters.
Consumers crave gadgets that allow them to take high-quality pictures and instantly share them via their favorite social media networks. Smartphones are wonderful for this. The iPhone 5 comes with a built-in 8 megapixel still camera, and pictures can quickly be edited and posted on countless social networks. Digital camera manufacturers are taking notice of the rise of the social picture gadget and hoping that there's a market for high-resolution cameras with extensive social media features.
The Nikon Coolpix S800c is the first camera with the brain of a smartphone. The WiFi-enabled S800c runs Google's Android operating system and includes a 3.5-inch (8.89 centimeter) touchscreen. After taking a snapshot with its 16-megapixel sensor, you can edit the image directly in the camera and upload it to your favorite social network via built-in apps [source: Nikon].
Samsung's DV300 is also WiFi-enabled and includes a "social sharing" option to upload photos and videos directly to social networks like Facebook, YouTube, Picasa and Photobucket. Both cameras have on-screen keyboards to create short titles and captions to go along with the photos.