Bar codes to the Rescue
The pharmaceutical industry is starting to use bar codes to ensure authenticity of its products. The World Health Organization estimates that counterfeit drugs account for 10 percent of legal market sales worldwide [source: Kremen]. The Health Authority-Abu Dhabi (HAAD) in the United Arab Emirates plans to launch a bar code system in 2011 that will track legitimate medications and prevent counterfeits from reaching the market. Using the system, patients taking a drug make a phone call and enter the code on the package to make sure it's not a fake (source: Underwood). Pharmaceutical distributors worldwide are implementing similar safety precautions through 2-D bar code technology [source: Kremen].
Back in the hospital, bar codes are used on medications such as bottles of pills and bags of intravenous (IV) fluids. The goal of these bar codes is to ensure that hospital staff match the correct medication with the correct patient [source: Reinberg].
Unfortunately, if this bar code system isn't used properly, it may fail to prevent a patient from receiving the wrong medication. In one study of five hospitals, nurses ordered incorrect medications despite computer system alerts from bar code scans for more than 4 percent of patients, which amounted to over 10 percent of all medications ordered. Researchers said nurses who misused bar codes and ignored the alerts could have caused patients to receive the wrong drug doses and formulas [source: Neale].
Bar codes might still play a role in keeping you safe outside the health care industry. One example is in the form of ID cards used for secure access to buildings. Secure buildings often use scanner technology to release door locks. Bar codes on ID cards are passed over a bar code scanner at each secure door for entry. This helps protect people inside the building from intruders that might threaten their lives, and it prevents intruders from accessing dangerous materials inside a building that could be a threat to the public if they got out.
Another way bar codes help prevent life-threatening situations is by speeding up the product recall process. Part of a UPC bar code is the product's Global Trade Item Number (GTIN), which can be used to identify an individual product or a grouping of products as they're distributed to the businesses that sell them [source: GS1 US]. By using the GTIN, stockers in warehouses and retail store stockrooms can quickly identify if they have any stock of a recalled product before it ever reaches store shelves.
If you browse product recalls on the Web, you'll find various examples of cases in which a food, toy or baby product was potentially hazardous to the consumer. For example, in December 2010, Whole Foods Market issued a recall of a milk-free frozen dessert product because it possibly contained milk. This type of situation could have been dangerous and even deadly to someone with severe milk allergies who had purchased the product specifically because it was milk-free. Whole Foods was able to quickly identify 25 suspect pallets of the product, determine where those pallets would have been shipped, and inform their stores and customers how to identify the recalled product. [source: Whole Foods]
As we've just seen, bar codes can potentially save your life by facilitating access to information essential to ensuring your safety and by reducing the time needed to handle an emergency. Scan forward to the next page for more information on bar codes.