Is my brain making me buy things I don't need?

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10 Ways Your Memory Is Completely Inaccurate

10 Ways Your Memory Is Completely Inaccurate

Your memory isn't as trustworthy as you think. Learn 10 ways your memory is completely inaccurate at HowStuffWorks.


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  • Harding, Anne. "Brain scans predict shoppers' purchasing choices." Reuters Health. Jan. 10, 2007. http://news.yahoo.com/s/nm/20070110/hl_nm/brain_scans_dc
  • Kuhnen, Camelia M., et al. "The Neural Basis of Financial Risk Taking." Neuron, Vol 47, 763-770, 01 September 2005.
  • Knutson, Brian, et al. "Neural Predictors of Purchases." Neuron, Vol 53, 147-156, 04 January 2007. http://www.neuron.org/content/article/abstract ?uid=PIIS0896627306009044
  • Tierney, John. "The Voices in My Head Say 'Buy It!' Why Argue?" The New York Times. Jan. 16, 2007. http://www.nytimes.com/2007/01/16/science/16tier.html? _r=1&th&emc=th&oref=slogin