Like HowStuffWorks on Facebook!

Is my brain making me buy things I don't need?

Lots More Information

Related HowStuffWorks Articles

Other Great Links


  • Dagher, Elaine. "Shopping Centers in the Brain." Neuron, Vol 53, 7-8, 04 January 2007. uid=PIIS0896627306009998
  • Harding, Anne. "Brain scans predict shoppers' purchasing choices." Reuters Health. Jan. 10, 2007.
  • Kuhnen, Camelia M., et al. "The Neural Basis of Financial Risk Taking." Neuron, Vol 47, 763-770, 01 September 2005.
  • Knutson, Brian, et al. "Neural Predictors of Purchases." Neuron, Vol 53, 147-156, 04 January 2007. ?uid=PIIS0896627306009044
  • Tierney, John. "The Voices in My Head Say 'Buy It!' Why Argue?" The New York Times. Jan. 16, 2007. _r=1&th&emc=th&oref=slogin