Why does having too many options make it harder to choose?

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10 Ways Your Memory Is Completely Inaccurate

10 Ways Your Memory Is Completely Inaccurate

Your memory isn't as trustworthy as you think. Learn 10 ways your memory is completely inaccurate at HowStuffWorks.

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  • Doya1, Kenji. "Modulators of decision making." Nature Neuroscience. March 26, 2008. (Aug. 5, 2010)http://www.nature.com/neuro/journal/v11/n4/abs/nn2077.html
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  • University of Chicago Press Journals. "Too Many Choices Can Spoil The Research." ScienceDaily. June 27, 2008. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2008/06/080625193854.htm
  • University of Chicago Press Journals. "Too Much Information: Process Thinking Can Lead To Difficult Choices." ScienceDaily. May 12, 2009. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2009/05/090512102602.htm
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