Why does having too many options make it harder to choose?

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  • Caldwell, Christopher. "Select All: Can you have too many choices?" The New Yorker. March 1, 2004. (Aug. 5, 2010)http://www.newyorker.com/archive/2004/03/01/040301crbo_books
  • Coricelli, Giorgio; Critchley, Hugo D.; Joffily, Mateus; O'Doherty, John P.; Sirigul, Angela; Dolan, Raymond J. "Regret and its avoidance: a neuroimaging study of choice behavior." Nature Neuroscience. Aug. 7, 2005. (Aug. 5, 2010)http://www.nature.com/neuro/journal/v8/n9/abs/nn1514.html
  • Doya1, Kenji. "Modulators of decision making." Nature Neuroscience. March 26, 2008. (Aug. 5, 2010)http://www.nature.com/neuro/journal/v11/n4/abs/nn2077.html
  • New York University. "Brain Imaging Study Provides New Insight Into Why People Pay Too Much In Auctions." ScienceDaily. Sept. 28, 2008. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2008/09/080925144607.htm
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