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10 Signs What You're Reading Online Is Bogus


9
Typos, Misspelled Words or Factual Errors
Everyone makes typos from time to time, but but both online and in the real world, big spelling errors compromise credibility. ©iStockphoto.com/Richard Goerg
Everyone makes typos from time to time, but but both online and in the real world, big spelling errors compromise credibility. ©iStockphoto.com/Richard Goerg

The look and feel of a Web page is important in establishing its legitimacy, but even the most professional-looking site might find its credibility tarnished when the copy is riddled with typos and misspelled words, or if you do a little fact checking and easily find several errors. Credible content has a balanced perspective, it's honest, and the language used sounds professional without being loaded with marketing buzzwords. An online entrepreneur in the U.K. found that just one misspelled word on a site can make a huge impact, especially when it comes to online sales -- just one typo can cost a company as much as 50 percent of sales revenue [source: Coughlan].