Relativity is like a triple-scoop ice cream cone; most of us just can't gobble it down in one bite, not without experiencing some serious brain freeze. So let's take it one delicious relative scoop at a time.
If you don't recycle, you should. If you do recycle, you should do more. And what if everybody in the world started to recycle? At the very least, it would help us attack that enormous plastic patch in the middle of the ocean.