What is Forest Stewardship Council certification?

The FSC principles not only set standards for companies to responsibly manage forests, but also to treat employees fairly.

Jochen Schoengart/FSC

One thing to remember about the FSC is that it merely forms standards. The organization doesn't issue certifications, but it accredits third-party agencies, which perform audits and grant certifications to qualified parties. At the time of this article, there are 12 certifying agencies around the world [source: FSC US].

The FSC has put together standards to evaluate forest management on environmental, social and economic issues. Certifying agencies use these principles and criteria to judge forest management and chain of custody procedures. For forest stewardship in general, the FSC's principles are as follows with a summary of their criteria:

The FSC's trademark representing Responsible Forest Management. Branding this on forest products lets consumers know they came from FSC-approved forests.

Forest Stewardship Council

Let's look at an example of the FM certification process: A farm management group voluntarily requests review for certification from the accredited agency. The agency performs an audit to check for significant failures to live up to the principles listed above. After a group earns certification, it gets an annual review. Every five years, it goes through the full renewal process again [source FSC US].­

Organizations involved in packaging, changing, or trading the resulting wood or other forest products apply for a CoC certification [source: FSC]. These include mills, furniture makers, wholesalers and retailers [source: SCS]. Like an FM certification, CoC uses a third-party agency to determine who qualifies. This third party inspects the client's inventory system to trace the wood to an FSC-certified forest and evaluate its processing. As we mentioned earlier, companies that qualify for this certification can brand their products with the FSC logo so that consumers can be sure of its origin.

So what does this mean for the market? Do consumers prefer to buy FSC-certified wood? Read on to find out.

One key to the FSC's success is customer preference for buying wood with the FSC logo.

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Although certification is done on a volunteer-basis, the FSC has significantly impacted the forest industry. By 2008, FSC certified forests spanned 100 million hectares (7 percent of the world's productive forests) in more than 79 countries [source: FSC]. At FSC's inception, many companies were already following FSC-type standards, and they quickly joined the council to prove their dedication to the cause. The success of the FSC's desirable logo encourages other companies to improve their sustainable management practices [source: Diamond].

So what does it take to get the rest of the forest industry on board? If FSC-endorsed products gain market share, it will create an economic incentive for the remaining retailers, wholesalers and suppliers to earn certification. As the green trend continues, more people buy products from companies that demonstrate dedication to responsible practices.

To illustrate market share and customer preference, let's look at tests performed in Home Depot stores in Oregon. This test set up bins of FSC-certified wood alongside unmarked wood showed that customers largely preferred the FSC product when both are the same price. When the FSC wood was 2 percent more expensive, 37 percent of customers still chose the FSC wood [source: Diamond]. This is especially significant considering the low profile that FSC has in the U.S. In some countries like the Netherlands, public service announcements have helped boost customer awareness and preference for FSC products. The increasingly environmentally-aware consumer has contributed to what FSC estimates is $20 billion worth of sales in certified products [source: FSC].

Much of FSC's success depends on whether retailers stock certified products. Home Depot, the world's largest retailer of timber, has announced a preference for FSC wood. Although the company wanted to exclusively sell FSC-certified wood, the supply isn't keeping up with the demand [source: Chiras]. Lowes, the second largest retailer of timber, and IKEA, the furniture company, have also shown support [source: Diamond, Clifford]. Momentum is picking up so that Home Depot and other stores are now pressuring their wood suppliers to seek FSC certification [source: Diamond].

Overall, the incentive for certification seems to be growing, which says something about the FSC's influence on forest products.

For more information on the FSC and other related topics, explore the great links on the next page.

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