Why do we make bad choices?

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  • Caldwell, Christopher. "Select All: Can you have too many choices?" The New Yorker. March 1, 2004. (Aug. 5, 2010)http://www.newyorker.com/archive/2004/03/01/040301crbo_books
  • Coricelli, Giorgio et al. "Regret and its avoidance: a neuroimaging study of choice behavior." Nature Neuroscience. Aug. 7, 2005. (Aug. 5, 2010)http://www.nature.com/neuro/journal/v8/n9/abs/nn1514.html
  • Doya, Kenji. "Modulators of decision making." Nature Neuroscience. Mar. 26, 2008. (Aug. 5, 2010)http://www.nature.com/neuro/journal/v11/n4/abs/nn2077.html
  • New York University. "Brain Imaging Study Provides New Insight Into Why People Pay Too Much In Auctions." ScienceDaily. Sept. 28, 2008. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2008/09/080925144607.htm
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  • University Of California, Los Angeles. "How Does Your Brain Respond When You Think About Gambling Or Taking Risks? Study Offers New Insights." ScienceDaily. Jan. 26, 2007. (Aug. 5, 2010)http://www.sciencedaily.com/releases/2007/01/070126091459.htm
  • University of Chicago Press Journals. "Consumer Confidence: When Our Choices Makes the Most Sense." ScienceDaily. May 18, 2010. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2010/05/100518113238.htm
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  • University of Chicago Press Journals. "Too Many Choices Can Spoil The Research." ScienceDaily. June 27, 2008. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2008/06/080625193854.htm
  • University of Chicago Press Journals. "Too Much Information: Process Thinking Can Lead To Difficult Choices." ScienceDaily. May 12, 2009. (Aug. 5, 2010) http://www.sciencedaily.com/releases/2009/05/090512102602.htm
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