10 Signs That Study Is Bogus

It's a Cool Story
It looks like Nature was right. Let's hope you have some flame-retardant outfits handy. Don Arnold/WireImage/Getty Images

The April 2015 edition of "Nature," one of the most prestigious and reputable scientific journals in the world, startled its readership with the extraordinary results of a new study. Dragons, it said, are not mythical products of the pre-modern imagination, but real creatures who have been subsisting in a dormant phase since the Middle Ages. One of the most worrisome findings was that there was evidence that these ancient beasts are on the verge of waking up.

The publication date is the obvious tip-off that this article was an elaborate April Fool's Day prank. But despite the farcical nature of the piece, it points to an important feature of science journalism — people like good stories. Scientists know this. Even getting a paper published in a science journal can require the creation of a "beautiful story" to explain the findings. And the better the story, the more likely it is that mainstream media will cover it [source: Firger].

But scientific inquiry doesn't always result in good stories. In fact, more often than not, it doesn't. Much important research is highly inconclusive. At best, it might give us a provisional window on a possible truth. As often as not, it tells us little or nothing at all. So when it comes to science, beware of good stories, dragons or no.

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