10 Signs What You're Reading Online Is Bogus

Typos, Misspelled Words or Factual Errors
Everyone makes typos from time to time, but but both online and in the real world, big spelling errors compromise credibility. ©iStockphoto.com/Richard Goerg

The look and feel of a Web page is important in establishing its legitimacy, but even the most professional-looking site might find its credibility tarnished when the copy is riddled with typos and misspelled words, or if you do a little fact checking and easily find several errors. Credible content has a balanced perspective, it's honest, and the language used sounds professional without being loaded with marketing buzzwords. An online entrepreneur in the U.K. found that just one misspelled word on a site can make a huge impact, especially when it comes to online sales -- just one typo can cost a company as much as 50 percent of sales revenue [source: Coughlan].

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