You can't believe the words that have just come out of your mouth. You certainly didn't mean to insult the woman in line ahead of you, but it's too late now. What business is it of yours how many chicken nuggets she orders? She's staring at you angrily. You feel a sudden jolt as your heart rate increases, and your cheeks begin to feel warm. You, my friend, are embarrassed, and you're blushing because of it.
Blushing and embarrassment go hand in hand. Feeling flushed is such a natural response to sudden self-consciousness that if it weren't part of an emotionally crippling experience, it could almost be overlooked. But blushing is unique, which is why scientists want to know more about blushing. While the psychology of blushing remains elusive, we do understand the physical process involved.