In 1894, Dr. John Harvey Kellogg was the superintendent of the Battle Creek Sanitarium in Michigan. He and his brother Will Keith Kellogg were Seventh Day Adventists, and they were searching for wholesome foods to feed patients that also complied with the Adventists' strict vegetarian diet. When Will accidentally left some boiled wheat sitting out, it went stale by the time he returned. Rather than throw it away, the brothers sent it through rollers, hoping to make long sheets of dough, but they got flakes instead. They toasted the flakes, which were a big hit with patients, and patented them under the name Granose. The brothers experimented with other grains, including corn, and in 1906, Will created the Kellogg's company to sell the corn flakes. On principle, John refused to join the company because Will lowered the health benefits of the cereal by adding sugar.
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