A launch window is a particular period during which it will be easier to place the satellite in the orbit necessary to perform its intended function.
With the space shuttle, an extremely important factor in choosing the launch window was the need to bring down the astronauts safely if something went wrong. The astronauts had to be able to reach a safe landing area with rescue personnel standing by. For other types of flights, including interplanetary exploration, the launch window must permit the flight to take the most efficient course to its very distant destination. If weather is bad or a malfunction occurs during a launch window, the flight must be postponed until the next launch window appropriate for the flight. If a satellite were launched at the wrong time of the day in perfect weather, the satellite could end up in an orbit that would not pass over any of its intended users. Timing is everything!
Orbital Velocity and Altitude
A rocket must accelerate to at least 25,039 mph (40,320 kph) to completely escape Earth's gravity and fly off into space (for more on escape velocity, visit this article at NASA).
Earth's escape velocity is much greater than what's required to place an Earth satellite in orbit. With satellites, the object is not to escape Earth's gravity, but to balance it. Orbital velocity is the velocity needed to achieve balance between gravity's pull on the satellite and the inertia of the satellite's motion -- the satellite's tendency to keep going. This is approximately 17,000 mph (27,359 kph) at an altitude of 150 miles (242 kilometers). Without gravity, the satellite's inertia would carry it off into space. Even with gravity, if the intended satellite goes too fast, it will eventually fly away. On the other hand, if the satellite goes too slowly, gravity will pull it back to Earth. At the correct orbital velocity, gravity exactly balances the satellite's inertia, pulling down toward Earth's center just enough to keep the path of the satellite curving like Earth's curved surface, rather than flying off in a straight line.
The orbital velocity of the satellite depends on its altitude above Earth. The nearer to Earth, the faster the required orbital velocity. At an altitude of 124 miles (200 kilometers), the required orbital velocity is a little more than 17,000 mph (about 27,400 kph). To maintain an orbit that is 22,223 miles (35,786 kilometers) above Earth, the satellite must orbit at a speed of about 7,000 mph (11,300 kph). That orbital speed and distance permit the satellite to make one revolution in 24 hours. Since Earth also rotates once in 24 hours, a satellite at 22,223 miles altitude stays in a fixed position relative to a point on Earth's surface. Because the satellite stays right over the same spot all the time, this kind of orbit is called "geostationary." Geostationary orbits are ideal for weather satellites and communications satellites.
In general, the higher the orbit, the longer the satellite can stay in orbit. At lower altitudes, a satellite runs into traces of Earth's atmosphere, which creates drag. The drag causes the orbit to decay until the satellite falls back into the atmosphere and burns up. At higher altitudes, where the vacuum of space is nearly complete, there is almost no drag and a satellite like the moon can stay in orbit for centuries.