How LifeStraw Works

By: Martha Barksdale & Kate Kershner

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Author's Note: How LifeStraw Works

I don't envy those who are in the business of trying to make the world a better place, while keeping an eye on their bottom line. No matter how much good they do, they're going to get dinged for making money off the enterprise. And indeed, there seems little doubt that Vestergaard Frandsen has a stellar product in LifeStraw. But when the CEO is putting $30 million of his own money into the project, it does give one pause. Thirty million dollars will provide for a lot of LifeStraws, sure. But that money is not a donation to bring clean water to folks; it's an investment in a company that hopes to make a profit by bringing clean water to folks.

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