If we want a world in which our kids aspire to being great scientists and engineers instead of reality show hosts, rappers or Wall Street financial tycoons, having a great enterprise to attract and inspire them is crucial.
As astronomer, author and host of TV's "Cosmos" reboot Neil deGrasse Tyson recently told National Public Radio, "I could stand in front of eighth-graders and say, 'Who wants to be an aerospace engineer so you can design an airplane 20 percent more fuel-efficient than the one your parents flew?' That doesn't usually work. But if I say, 'Who wants to be an aerospace engineer to design the airplane that will navigate the rarefied atmosphere of Mars?' ... I'm getting the best students in the class."